A marketing manager I had previously worked with wanted to branch out into a marketing business and required a brand identity for his new business. He wanted a type-based logo that was modern.
After an initial consultation with the client, I put together a sample of modern, sleek typefaces for the client to choose form. Once the client had chosen his desired typeface, I then customised this to make a unique ident for the client. The custom typeface has some weight for a punchier impact but with modern type hints for a modern feel.