Champers Rolls-Royce and Classic Car Hire Website

Champers Rolls-Royce and Classic Car Hire are a classic car hire company. I was approached to provide my professional opinion on their existing website and provide any recommendations for improvement keeping in mind that they had a tight budget if changes were needed.

The Solution

After an initial consultation with Champers Rolls-Royce and Classic Car Hire to understand the business and gain insight into the future direction of the business, I performed a detailed website audit. This audit brought to light the fact that no branding had been developed and that the website had been built on a highly restrictive platform so there was no future growth possible given the company’s plans. With the tight budget for this project in mind, I developed the branding and took a template-based approached for the website. I graded the client’s photos of the cars to match the branding for a professional look.

The client’s customers hire the cars for weddings, special occasions and graduations so we took a clean modern approach to appeal to a predominately female audience (the key decision-makers in this market).

The website is built using WordPress as the content management system for ease of use for Champers Rolls-Royce and Classic Car Hire to update their own website.