The Beauty of Souls Logo Design and Development

Gina Z had recently started a photography business for women. Her business was all about letting women enjoy and see their beauty through photography regardless of age, shape or size. Gina approached me to develop her brand identity. The brief was to create something soft, feminine and simple.

The solution

After holding an initial consultation with Gina, I did some research into what other photographers in the space were doing with their brands. I wanted her brand to stand out but at the same time still be soft. The brand identity was inspired by her business name. It combines feminine colours and a “viney” look that entwines her name and tagline to achieve a soft, feminine brand identity.