Latex Mattress Australia Website Redesign

PROBLEM:
Latex Mattress Australia wanted to update their existing website to match new branding and the new direction they were heading on the marketing front.

SOLUTION:
I conducted an initial consultation with the company’s marketing director to understand more about the business and the direction they are heading with for both the website and the business. The company wanted a more lifestyle approach to sales than direct selling of their products and this was the approach taken with the website. With the design of the new website, I combined lifestyle imagery with a minimalist design that lets the products standout and practically sell themselves. The images were graded to fit into the design.

Client: Latex Mattress Australia
Skills: WordPress, PHP, HTML5, CSS3, Photoshop, Lightroom, Illustrator