Logo design and development.
About The Project
My client, Tara Valley needed to redesign a sub-brand logo for their new plant labels. They wanted a type-based logo with a symbolic “orchard” logo. After an initial consultation with the client, I put together a range of different typeface options with some symbol illustrations I created.
Illustrator, Pen and Paper
I went through several rounds of concept designs. Here are some concepts through the process that were also presented to the client. The last concept was a client request using some of their old logo.