Client
Truck Master Expedition Vehicles
Skills
Design
Photoshop
WordPress
Lightroom
Truck Master Expedition Vehicles Website
Truck Master Expedition Vehicles are expedition vehicles designed in Australia for the harsh outback conditions. I was approached by Matt from Truck Master through a recommendation to design and develop a website for their online presence.
After researching similar businesses in this space and through consultation with Matt, I set about designing a website that made Truck Master stand out from the rest. The design is inspired by the major selling points of the Truck Master Expedition Vehicles. I set the look and feel of the website to match the rugged, harsh outback whilst also hinting at a modern design aesthetic that matched the internal look and feel of the trucks. Photos were supplied by Matt and I graded them to stand out and sell the vehicles.
The website features images of the trucks in the conditions they are built to help provide proof of the product in action. I married this all together with simple bold headings using terminology that speaks to the target audience. The website was built on WordPress so the client could edit their own website.
